The Pakistan Cricket Board (PCB) has extended its contract line with Pepsi for a year as a sponsorship partner. Pepsi, that is working since 1990 as a sponsor partner of PCB, will be featured on Green jerseys for at least twelve more months.
Recently, the kit went sponsorless after the sponsors got expired. Consequently, PCB urgently signed contracts with the Shahid Afridi Foundation whose logo will be featured on the playing kits against England’s series.
Also, Easy Paisa will now be working as an associative partner of the national cricket board.
PCB sign contracts with Pepsi and Easy Paisa
“Despite working with a backdrop of a challenging economic climate, I am delighted that we have reached an acceptable agreement with Pepsi to continue as a principal partner for, at least, the next 12 months,” PCB Director – Commercial, Babar Hamid.
“Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months.
“This extension of the partnership not only reflects our relationship and understanding with Pepsi but also indicates the value that they place on the profile and visibility that sponsoring the Pakistan men’s national cricket team brings.”
Director – Marketing & Franchise, PepsiCo Pakistan, Saad Munawar Khan: “We are proud to continue our much-cherished journey with Pakistan cricket as the principal partner of the Pakistan men’s national cricket team.
“Pepsi, Pakistan cricket, and our passionate supporters are all part of one family and we are very excited to see our champion cricketers taking the field and making us proud with stellar performances.”